In March 2025, Guangyi Food's new potato crisp line entered channel rollout. The range covers barbecue, lime, spicy, truffle, and hot flavors for convenience stores, supermarkets, live commerce, and regional distributors.
The potato crisp line will become an important addition to the company's casual snack portfolio, extending the consumption occasions already covered by biscuits and crisp pastries.
For a food company, effective brand expression must be able to stand up to daily factory process.